Several years ago I made a presentation to a group of CEOs. My goal was to introduce the concepts of the 7 Stages of Growth to them, introduce myself as a credible business advisor and ultimately generate leads.
I’ve mentioned in the past that I have gathered so many resources over the years that sometimes I simply forget what they are. That’s the case with this presentation and the survey I created and sent out to the group I was speaking to. I called the presentation “The Challenge of Engaging Employees as a Company Grows”.
The survey title was “Employee Engagement and Your Company’s Bottom Line.” I asked the participants to leave me their name and to add up their score. I received an 86% return. The host had each person’s email address and we emailed the responses out prior to my presentation.
I share it with you this week as another example of how you can create presentations that don’t talk specifically about the 7 Stages of Growth but are all about introducing those concepts. I chose the topic of Employee Engagement because I know how hard it is to keep a group of employees focused on the goals of an organization. I wanted to give this group of CEOs ideas on how to engage their employees on three critical areas.
You can find the presentation at:
Under the Resources Tab, Under the Marketing Tab
Title: Engaging Employees Presentation
(NOTE: This was given in 2012 and the graphics are a bit dated. Know that newer presentations have updated graphics and I encourage you to use the newer versions)
I used some statistics in the beginning:
“7 out of 10 human resources managers say businesses are embracing formal coaching as an employee-development method.”
“A mere 7% of employees fully understand their company’s business strategies and what’s expected of them to help achieve company goals.”
“When equity, achievement and camaraderie are all present in the workplace, employees are 15 times more enthusiastic.”
“In a study of 100,000 employees that asked what they want from their leaders: Hope, Compassion, Stability and Trust.”
I broke the presentation into three Learning Segments:
#1: Growth Strategy Tool – This was the name I gave the 7 Stages of Growth. I went through an introduction about the model, introduced the two transition zones, the Three Gates of Focus, the Hidden Agents: Builder/Protector and the 27 Challenges. I asked them to complete their own 27 Challenges exercise.
GROUP DISCUSSION: At the end of this segment, where they had learned about their stage of growth, the hidden agents, and had taken the 27 Challenges exercise, I asked them to break into small groups and discuss what three ideas they could take back to their organizations and share with their team. I encouraged them to consider having their team take the 27 Challenges exercise and if they wanted a soft copy version to share, just provide me their name and email address and I’d send it. (Now I have names of people who I can follow up with and find out how the challenges exercise went and if they’d like to go further – i.e. an X-Ray program for their management team or key employees)
#2: Alignment Strategy Tool – I created a Survey Monkey Survey called “Employee Engagement and Your Bottom Line”. It had 26 questions. I sent it out in advance of my presentation and had the participants complete it. Then I emailed each person their results. We would go over their results during my program. I had created a Scoring Template that identified them as either a Water Walker, a Torch Bearer, A Contender, a Gambler or a Prisoner. I had cool cards printed and laminated, with my branding all over it, that I handed out that explained which one they were and what that meant.
NOTE: Recently, the host for that presentation mentioned that one of the CEOs had pulled out his CARD and asked if I was available to take this team through that exercise. I delivered this presentation in 2012.
CRITICAL MESSAGE: There is power in a leave behind that is memorable.
If you want the Survey, I provide it for you here as a Survey Monkey survey. You are welcome to ‘steal’ this idea and use it for your own survey.
GROUP DISCUSSION: At the end of this exercise, I asked them, when they returned to their office, to take a couple of the statements from the Survey and turn them into discussion points with their team.
#3: Communication Strategy Tool – I explained the importance of consistent communications, how to put together a communication plan and introduced the One-On-One activity.
GROUP DISCUSSION: And at the end of this exercise, I encouraged them to introduce the One-On-One to their direct reports and then ask their direct reports to continue the process with the people that reported to them. I gave them a download page where they could download the entire process for implementing the One-On-One. They would need to leave me their name and email address. Again, another opportunity for me to stay in touch.
This was a 3-hour workshop. However, you could take any aspect of this presentation and turn it into an hour-long presentation, a two-hour long presentation or a full day workshop.
I hope you’ll check it out and see if it provides you with any ideas on how you can take the concepts of the 7 Stages of Growth and engage audiences and generate leads.
As always, if you have questions or need help with anything, you know where to find me!
Your success. My passion.
Laurie Taylor, FlashPoint!