In this video, Laurie will cover sales and marketing ideas for positioning an X-Ray. She’ll share with you how she has effectively utilized the knowledge of the 7 Stages of Growth to engage CEOs in conversations that get to the heart of their issues. Laurie identifies competitive positioning statements, benefit statements you can use to market the 7 Stages of Growth and gives you ideas on how to create questions that get to the heart of what challenges CEOs face and how the 7 Stages of Growth can provide the solutions they are looking for.
