In this video, Laurie talks about how to create rapport with the CEO prior to the X-Ray. The X-Ray process uncovers a lot of issues and the goal is to create an environment of engagement so making sure the CEO is comfortable with the process is key to the success of your X-Ray. Laurie will also cover how to make sure you are focused on the dialogue and uncover and capture those critical initiatives, the outcome of any X-Ray.

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