Stage 6 is called Strategic, requiring the CEO to start expanding their view of where they are playing in the marketplace. Listen to Laurie explain how when her company moved into Stage 6 they found themselves competing against a large agency out of San Francisco. This reality forced her company to rethink how they viewed the competitive landscape. Learn how the top gate of focus is People which will help explain why all but one of the top 5 challenges relate to People Issues. The CEO’s modality makes a huge shift from Facilitative in Stage 5 to Dominant in Stage 6.
