Using Leadership Modality to Engage a CEO
In this video, Laurie will explain why Leadership Modality, one of the hidden agents, is such a powerful concept when talking to a CEO. She’ll cover how to diagnose issues using Leadership Modality and provide marketing messages from the...How to Position an X-Ray to a Prospect
In this video, Laurie will cover sales and marketing ideas for positioning an X-Ray. She’ll share with you how she has effectively utilized the knowledge of the 7 Stages of Growth to engage CEOs in conversations that get to the heart of...Secrets to Facilitating a Successful X-Ray
In this video, Laurie talks about how to create rapport with the CEO prior to the X-Ray. The X-Ray process uncovers a lot of issues and the goal is to create an environment of engagement so making sure the CEO is comfortable with the process is...Digging Deeper into the Non-Negotiable Rules
During your X-Ray process, you will spend the majority of your facilitation time debriefing the participants’ responses to the Non-Negotiable Rules exercise. This is where some of the richest dialogue comes from because you are now helping...